REED CONSULTING & SALES

Retail operations & product development consulting

Better operations, from the factory floor to the sales floor.

We help specialty retailers, franchise systems and medical device and manufacturing companies tighten operations, solve tough product problems and turn strategy into results.

Book a consultation See what we do
25+
years leading specialty retail operations
$650M
in annual store revenue led across 11 districts
+7.6%
comp sales from a Pro customer program we built

Services

Hands-on help where results are won or lost

Store operations

Operating standards, labor and inventory practices, and field leadership routines that make every location run the same good way.

Franchise development & owner support

Franchise agreements, onboarding, store-level standards and practical support for owners, so the system grows on a solid footing.

Sales growth programs

Category growth, B2B and Pro customer outreach, and in-store selling models that drive comp sales, not just traffic.

Customer experience

Remerchandising, rebranding and service standards that make the store worth the trip, backed by traffic and sales data.

People & leadership development

Coaching for district and store leaders, clear communication from headquarters to the floor, and teams built to keep improving.

Strategic planning

Annual plans, board-ready roadmaps and 30/60/90-day priorities with owners, timelines and measures everyone can follow.

Engineering & product development

For medical device and manufacturing companies: mechanical design and materials selection, product and packaging validation, sterilization and production process improvement using LEAN methods, from first concept through post-production release.

How we work

Operators first, consultants second

01

Walk the floor

We start on site with your owners, managers, engineers and customers to see what is really happening, not just what the reports say.

02

Build the plan

A focused plan with clear priorities, owners and measures, sized to what your team can actually carry out.

03

Deliver results

We stay through the rollout, track the numbers and adjust until the change shows up in sales and profit.

About us

Big-company experience, hands-on support

Reed Consulting and Sales works with retailers, franchise systems, and medical device and manufacturing companies across the country.

Kristen Reed

Kristen Reed

Owner Operator

Kristen brings more than 25 years of specialty retail operations leadership at West Marine, Staples and PetSmart. As Vice President of Stores and Communications at West Marine, she led 11 districts representing $650M in annual revenue, grew the Rigging business and launched a Pro customer outreach program that lifted comp sales 7.6%. Her focus: customer experience, people development and turning strategy into results.

Eric Reed

Eric Reed

Partner, Engineering & Product Development

Eric is a hands-on problem solver who has worked closely with Fortune 100 and 500 companies in robotic surgery, laser surgery, joint replacement and manufacturing automation. He leads teams from product development through post-production, covering engineering, material procurement, product and packaging validation, and process improvement. He holds a patent for a multiple-environment fiber optic cable, took the first disposable device for a spinal application from concept to release, and applied LEAN controls that moved an ophthalmic laser device into a new application. He is trained in LEAN manufacturing (GBMP), medical device sterilization and SolidWorks.

Contact

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